What's your game plan? Do you have one? Despite the rumors that strategy is dead, it's never been more important to know where you're going and how you're going to get there.
First, let's dispel some myths about creating a game plan:
Things Move Too Fast - No Time: unless you have unlimited resources and access to capital, it's never been more important to get a handle on how you're going to be more successful.
It's Too Hard: The old process of a never-ending planning cycle has had its day. You can use just 5 steps to get from Purpose to Execution. That's it. Five steps.
We Do Fine Without One: Are you sure about that? If you can't draw a straight line from programs, initiatives and campaigns to the business results you want, you may seem fine but you'll do a lot better with some direction. Without a game plan, how do your employees understand where the company is going and how they can play their part?
In the video clip below, I outline the five steps to get a successful game plan:
As the Cheshire Cat said to Alice, ' if you don't know where you're going, any road will get you there.'
What process do you use to get your game plan? Are you actively engaging in strategic thinking or just bumping along?
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