Whether you are Team Conan or Team Leno, playing out a dysfunctional company battle in public shines a light on the role of leadership and strategy in a situation like this. As long as we are being asked to be voyeurs, maybe there are some lessons to be learned and applied in our own organizations.
1. Hope is not a strategy; arrogance is no substitute for intelligence: How much research and analysis went into the ultimately disasterous decision to opt out of 10PM prime time drama in favor of a bland copy of a great brand? Strategy doesn't have to be a dusty, hidebound process of number crunching and Death by PowerPoint presentations until the next cycle in a year. Strategy is the means by which we decide how we are going compete successfully; it's a dynamic process that continuously examines the larger external world along with the opportunities and pitfalls that are present.
2. Listen, gather feedback and act: What input did customers -- in this case, the affilitates -- have to the decisions that were handed down from 30 Rock? Were other key people with a vested interest in the ongoing health of the network asked for their insights? What about other employees and viewers?
3. Creative destruction + Risk assessment = Success: Any bold company has to engage in some creative destruction otherwise it ossifies and becomes a dinosaur. In this case, did anyone at the top ever throw out the crazy idea that risk as well as reward should be investigated?
4. Loyalty is a two-way street: it seems there was a cavalier idea that the two key employees would loyally support decisions that would not benefit their career aspirations. Money isn't always the answer. If you want loyalty, be trustworthy.
5. You Know Where the Buck Stops: the key executive in this drama did own up to the mistake, albeit somewhat late in the day and with many caveats. Another key executive, however, displayed monstrous ego by savaging one of the star players in the media. Inexcusable. You get the big bucks; you fall on your sword when the situation warrants it. You and your company will be better for it.
The behavior of the two key players was insubordinate but I believe they reacted to poor leadership and a failed strategy.
A strategic mistake is an opportunity to learn valuable lessons. If no risks are taken, no innovation is possible. Are there other lessons we can learn from this sad situation? Did you ever make a mistake that became a great opportunity?
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